SEO is not dead It’s like planting a seed, In the SEO world, opinions tend to fall into two categories:
- SEO is dead and ineffective. This belief often comes from agencies with limited SEO experience, who prefer to focus on services they consider more valuable.
- SEO is a magic trick that can skyrocket your rankings. Agencies that take a formulaic approach, mixing some genuine tactics with unnecessary fluff, usually promote this perspective.
If you’ve been involved with SEO for as long as I have, you’ll know that SEO is still very much alive, though its strategies have evolved significantly. It’s now harder to excel, leading some to either think SEO is obsolete or continue selling the illusion of a quick fix.
More than five years ago, SEO was a competitive race to outsmart Google’s algorithm through questionable practices like building spammy backlinks and stuffing websites with keywords.
Today, SEO is more comprehensive, focusing on the overall web experience. At its core, SEO is straightforward—some websites rank well on Google, while others don’t. We know that certain factors affect rankings because algorithms measure relevance.
However, these algorithms have become more intricate, so it’s crucial to understand what the top ranking factors are today.
According to SEMrush, a leader in SEO competitive analysis, which studied over 600,000 keywords, these are the most important factors that truly impact SEO performance.
In short, modern SEO is like nurturing a plant—you need to consistently care for it, providing the right environment with sunlight, water, and patience for it to grow. SEO success is heavily influenced by factors like overall site engagement and user experience. A simple plugin won’t drastically improve your SEO, nor will an agency promising 10 backlinks a month from low-quality, fake sites. What’s needed is a well-planned content strategy and a dedicated team committed to long-term efforts.
At Supreme, each keyword is meticulously chosen by a Ph.D.-level SEO expert who fully understands your business and what you’re offering. Content is crafted by Ph.D.-level copywriters who take the time to grasp your customer journey, value proposition, and key differentiators. Immediate results are unrealistic.
Expect to see tangible progress within 3-6 months at the earliest, with continuous efforts required to stay competitive in the long run. However, with patience and a solid strategy, you can achieve exceptional, sustainable results over time.
